1. Hero Image
Hero image – a large, beautiful picture (banner), which is placed in the slider. Most sites use photos taken individually or buy ready-made works on special resources. On the one hand, the photo should not distract the client from the menu bar, but in itself, it should also carry some content for the user of the site.
In no case can it be a random image – you must carefully consider its purpose, that is, what reactions and actions it should cause the user. Good photos sell better than well-written text.
This is easy to see, for example, by testing the site in the version with photos and without. Their quality is also extremely important. Having only blurred photos in low resolution, it is better to choose a different selection strategy among competitors.
2. Animation and video
Elements of the site, such as videos, can better reveal the vision of the mission of the whole company and products separately. They allow the customer to read the proposal in detail without reading a single line of text. A moving image is processed by the brain up to 60,000 times faster than text, which is very useful given the average time a user decides whether to stay on a page.
Videos also have a huge impact on conversions – they increase the conversion rate to 80-90%, affect the final purchase decision. They also help the user to be more involved in working with the content, recommend it to friends, and share it.
3. Extended descriptions of products and services
An alternative to very large photos is a detailed photo, which usually focuses on one property of the product. They must be of the highest quality, do them well, and in a variety of interesting perspectives to demonstrate the properties of the product that interest the customer.
People remember 80% of what they see and only 20% of what they read, so it’s important to take the right photos from the beginning.
Changing the image settings also affects the style of the text displayed on the page. Short, prominent slogans and comprehensive but specific product descriptions are the elements of web design that help increase sales.
They should focus on the presentation of the product or service itself, describe how the product can be used in life, and why it can be useful.
When creating descriptions, you need to know your target audience, refer to its needs and interests, and use SEO principles.
4. Well-chosen fonts
Current trends in web design suggest that the most stylish sites present information in clear, pleasing to the human eye fonts.
Web designers are also turning typography into a tool for creating exciting, innovative works of art.
The modern approach to writing, words, and individual texts written in artistic, original writing styles, are now perceived as a trend not only on websites.
Users usually scan the text with their eyes diagonally, without spending time on a thorough analysis of the content. For this reason, modern web design adapts to the new type of recipients, including clear, bold headers and abbreviated messages to quickly attract the attention of recipients.
Web developers and administrators choose great headlines to attract attention. Usually, there are several on the home page.
The increased header size is usually combined with the smaller font size below. These headlines are usually directed to subsequent pages of the website so that the potential customer can focus on the issues that he interests in.
Properly chosen fonts can be a significant advantage over traditional fonts.
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